Monday, April 13, 2009

USA TODAY: Religious tourists still traveling despite economic crisis

Religious tourists keep Italy on must-see lists; Visitors throng Rome for Easter Week services
Eric J. Lyman -- USA TODAY, April 10, 2009 Friday FINAL EDITION

ROME -- While the world economic crisis forces many consumers to change spending habits, at least one of Italy's economic sectors has so far been barely touched: religious tourism.

Italy, which surrounds Vatican City, the spiritual home to the world's 1.1 billion Catholics, boasts more than 30,000 churches and sanctuaries, according to the country's Ministry of Culture. That's more churches per capita than any other major country. And according to United Nations' World Tourism Organization statistics, seven of the world's 10 most visited Christian sanctuaries are in Italy.

Official figures are hard to come by because visitors to Italy are not required to indicate whether or not their vacation is religious in nature.

Italy's Ministry of Tourism reports that overall tourism over the first two months of the year is down by a fifth over the same period last year.

However, tour operators and travel agents say that the number of religious tourists in Italy hasn't changed much.

"It's one of the only areas where things haven't slowed down much," said Michele Patano, the director of Aurea, a 6-year-old trade fair for agencies that market religious tours. "Religious pilgrims still want to have the same experiences."

Patano said attendance at the Aurea fair this November is expected to easily surpass last year's record levels. Patano estimates that around 10% of Italy's tourism industry is tied to religious themes.

The high point for religious tourism in Rome is Easter, which takes place on Sunday. The Vatican says that if the weather is good, attendance at the Easter Mass in St. Peter's Square could surpass 100,000 people.

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