Tuesday, November 4, 2008

Faith Tourism takes center stage of global travel industry

Inaugural World Religious Travel Expo Brings Several “Firsts,” including Unprecedented Panel
of Tourism Officials from Palestine, Israel, Jordan & Egypt that Signals Greater Holy Land Tourism Co-Op

LITTLETON, Colorado (Nov. 4, 2008) – The inaugural World Religious Travel Expo and Educational Conference concluded Saturday after a week of “firsts” – the tourism minister of Palestine made her first foray into a North American trade show, marketing holy sites such as Bethlehem and Nazareth; participants from 30 countries on six continents gathered for the first large-scale gathering to promote and develop the $18 billion worldwide faith tourism industry; and WRTA announced that its second annual expo would be held next November in conjunction with the 2009 National Tour Association (NTA) annual convention.

“Faith tourism is no longer a niche, but a full-blown industry,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “The tremendous response from global tourism leaders and organizations to our first trade show and conference clearly demonstrates that our partners around the world are committed to developing and promoting meaningful products and services that meet the needs of today’s faith-based travelers.”

Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land were represented at this assembly of global leaders in the religious travel industry. Keynote speakers included the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests included Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism (IMOT).

According to Daibes, the Palestinian tourism minister, the WRTA Expo marked her “first step in positioning Palestine as part of the Holy Land.” ACA Travel and Tourism, a private Bethlehem-based faith travel company that operates tours in Jordan, Israel and Palestine, had a booth at the WRTA Expo, a first American trade presence for any private tourism enterprise from Bethlehem.

During a panel Friday moderated by Malia Asfour, director of the Jordan Tourism Board of North America, Palestine’s Daibes and Israel’s Sommer explained that the Holy Land has welcomed travelers for more than two thousand years and hospitality lies at the core of the region’s heritage. Both officials also stated that 2008 is serving as one of the best years ever on record for visitors to the Holy Land. Asfour, who has promoted Jordan to North Americans since 1998, called the panel groundbreaking because it marked the first time that officials from all areas of the Holy Land – Israel, Palestine, Jordan and Egypt – have come together to promote the region to the North American travel industry. Asfour congratulated Wright for doing what no travel official had done before – and commented that the WRTA Expo could mark the beginning of a new era of cooperation and promotion of the Holy Land to travelers from North America.

Other highlights of the WRTA Expo:
• Vanderpool-Wallace, tourism minister of the Bahamas, reminded participants that his country was founded by people seeking religious tolerance and freedom, so it is only natural that faith-based travelers would be attracted to the people and culture of the Bahamas. The Caribbean nation, a popular destination for faith-based cruises and conferences, has the only tourism ministry in the world with a full-time religious travel department in North America, headed by deputy director Linville Johnson.
• Biltaji, often described as the godfather of Jordanian tourism, shared an update on the Abraham Path Initiative, a route of tourism that retraces the journey made by Abraham (Ibrahim) through the heart of the Middle East some four thousand years ago. Biltaji, a board member of the International Institute for Peace through Tourism (IIPT), told the Expo audience that a walking segment of the Jordanian portion of the path (near the ancient birthplace of the prophet Elijah) is complete. A film on the project can be viewed at http://www.abrahampath.org/video_friend.php. The network of trails is scheduled to open slowly over the next several years. Biltaji explained that such an undertaking needs the support of the entire global faith tourism industry. He emphasized the benefits of the path -- sustainable tourism, inter-cultural and inter-religious understanding. (Three and a half billion people — over half the human family — trace their history or faith back to Abraham, considered the father of monotheism. The Abraham Path honors this shared cultural heritage by linking together into a single itinerary of outstanding interest and beauty of the ancient sites associated with Abraham and his family.)
• The Mexico Tourism Board, which estimates that religious travel will account for twenty percent of its 2008 foreign arrivals, presented a lively display of Mexican culture, history and religious products, including the Basilica of our Lady of Guadalupe, its most visited Catholic sanctuary, which drew more than 14 million visitors in 2006.

Expo participants had access to workshops and presentations on the entire spectrum of faith-based tourism, which today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo showed the diversity of the faith tourism industry. Alongside overtly religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, were those with a less obvious connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Mexico, Romania, Korea, Jamaica, Bermuda and Bahamas tourism ministries
• Condor Verde Travel (Mexico and Venezuela)

More than 500 participants attended the historic event, held Oct. 29-Nov. 1 at the Gaylord Palms Resort and Convention Center in Orlando. Expo delegates said they were impressed with the professionalism of the event, the quality of exhibitors and attendees, and the business opportunities the event fostered:
• “It was truly a first class event- from your pick of convention centers, to the amazing food, to the wonderful panel discussions and break-out sessions and everything else that went into the 3-day Expo. The expo proved to be very enlightening for me, learning so much about faith based travel, and the travel industry in and of itself. I met a great group of people who shared some valuable information with me. It was also a success from a business point of view since I believe I generated a lot of excitement about my hiking tours to Israel.” – Judy Mizrachi, President, Women Walkers
• “I just returned from the World Religious Travel Expo and Educational Conference in Orlando, organized by Mr. Kevin J. Wright and his wonderful team. As an exhibitor I was most impressed with the exceptional services provided to everyone attending, the attention to detail, how true the show was to its faith-based focus etc. This list could go on forever. I highly recommend the World Religious Travel Association; I am surely looking forward to continuing our cooperation.” – Sandra Weinacht, CEO, Incantato Tours & Concert Management
• “Thank you so much for putting together a great conference for everyone in the faith-based travel industry! I had a great time, made many contacts and learned a lot in the seminars! I truly appreciate all the work that you put into the event. I especially appreciate the matchmaking list. It will allow me to follow up with new contacts and friends much more easily now that the conference is over.” - Tracie R. Heidt, Executive Director, Stellaris Christian Study Abroad
• “The Expo and conference was a wonderful way to introduce everyone to the power of the Faith Tourism market.” – Bill Lawrence, Director, Supplier Strategies, CCRA International, Inc.

Next year’s Expo will be held in Reno, Nevada in conjunction with the annual convention of the National Tour Association (NTA). Currently, 35 percent of NTA operators offer religious tour products, and NTA and WRTA seek to expand the overall growth of faith tourism by bringing both memberships opportunities for education and professional development.

The WRTA Expo is the brainchild of Wright, an award-winning author of several religious travel guidebooks who founded WRTA in January, 2007. His latest book, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. An updated version of his popular “Europe’s Monastery & Convent Guesthouses” was released Nov. 1 by Liguori Publications.

The WRTA Expo was the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.

Friday, October 24, 2008

Global Travel Industry Shines Spotlight on Faith Tourism

GLOBAL TRAVEL INDUSTRY SHINES SPOTLIGHT ON FAITH TOURISM
DURING DIM ECONOMIC TIMES
World Religious Travel Expo Draws Participants from 30 Countries, 6 continents to Orlando

LITTLETON, Colorado (October 27, 2008) – Faith-based travel has made believers out of tourism leaders from around the world – as travel officials, providers and planners from 30 countries on six continents will gather in Orlando, Oct. 29-Nov. 1, for the inaugural World Religious Travel Expo and Educational Conference. Although religious travel is one of the oldest forms of tourism, dating back to ancient times, the expo will be the first global marketplace gathering ever to take place.

The expo comes in the same month that the comic documentary “Religulous” fills screens with Bill Maher traveling the globe to challenge the validity of various faiths. Proof that despite its detractors, religion is not only relevant to people – it is vital. In fact, religious travel is so hot right now that the travel industry looks to capitalize on it while other parts of the travel sector have gone cold during the current economic downturn.

Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land will be represented at this assembly of global leaders in the $18 billion faith tourism industry. Keynote speakers include the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests include Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism.

“Faith tourism has evolved to the point where a gathering of this magnitude is necessary for the industry to respond to the needs of today’s faith-based consumers,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “Our global partners recognize that – just as in music, books and film – contemporary religious consumers represent tremendous market potential for travel organizations willing to provide meaningful products and services that meet their specific needs. With its wide variety of travel experiences and attractions that draw thousands of faith-based groups each year, Central Florida is the ideal destination to launch this inaugural Expo.”

Faith-based tourism today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo show the diversity of the faith tourism industry. Alongside obvious religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, are those with a less overt connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Romanian Tourist Office
• Korea Tourism Organization
• Jamaica, Bermuda and Bahamas Ministry of Tourism
• Condor Verde Travel (Mexico and Venezuela)

The gathering will bring the world of faith tourism to the Gaylord Palms Resort Hotel & Convention Center, in the heart of the Orlando/Kissimmee tourism hub.

"The Kissimmee area and the Osceola County tourism community feel blessed to host WRTA's first-ever gathering of faith-based tourism professionals,” said Tom Lang, director of the Kissimmee Convention and Visitors Bureau. “Our hope is that every conference and tradeshow participant will feel welcome in our community, and that they will find time to avail themselves of our area's natural and man-made sanctuaries."

Participants will have the option to visit Orlando’s own Holy Land Experience, WordSpring Discovery Center and the master studio of The JESUS Film Project during a special excursion led by Wright, the award-winning author of several religious travel guidebooks. His latest, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. And an updated version of his popular “Europe’s Monastery & Convent Guesthouses” is due out in November by Liguori Publications.

The WRTA Expo is the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.

An estimated 500 participants are expected at the historic event.

For more information, including the schedule and complete list of exhibitors and speakers, visit www.religioustravelexpo.com.

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Thursday, September 25, 2008

Nebraska Travel Conference welcomes faith tourism expert on trend's potential impact

FOR IMMEDIATE RELEASE

Nebraska Travel Conference welcomes Kevin Wright
Expert on faith tourism will speak on the trend’s potential impact

LINCOLN, NEB. (Sept. 25, 2008)—One in four Americans rank church and religious travel as important to them, according to the World Religious Travel Association. Kevin Wright, president of the WRTA, will let the Nebraska tourism industry know how they can get their piece of this growing market at this year’s Nebraska Travel Conference in Kearney.

In his presentation, “Nebraska and the New Era of Faith Tourism,” he’ll educate attendees on the faith tourism market, which includes pilgrimages, leisure vacations, short getaways, retreats, adventure travel, conferences, volunteer vacations, river cruising and attraction visits, just to name a few. Wright believes Nebraska is ripe to tap into this $18 billion industry and will teach attendees how to capitalize on it in his fast paced workshop.

The Nebraska Travel Conference will take place at the Kearney Ramada Inn and Conference Center, 301 S. 2nd Ave., October 21-23.

The conference includes educational workshops, general sessions and networking opportunities, as well as travel industry exhibitor booths displaying essential new products. Attendees can also participate in the Nebraska Travel Association’s Silent Auction, a fundraiser that will benefit tourism activities throughout Nebraska.

For more information on sponsorships, the conference or Nebraska Travel and Tourism, or to register online, visit www.VisitNebraska.org.

FOR INFORMATION, CONTACT:
Paula Bohaty at 800-228-4307, 402-471-3744, or email: pbohaty@visitnebraska.org
Sarah Baker at 800-228-4307, 402-471-3797, or email:sbaker@visitnebraska.org
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Wednesday, September 17, 2008

More than 50 Travel Industry Leaders on World Religious Travel Expo Line-Up

WRTA announces speakers and seminars for faith tourism’s first major international gathering

LITTLETON, Colorado (Sept 17, 2008) – More than 50 top travel executives and tourism officials from around the globe will address participants at the World Religious Travel Expo and Educational Conference, Oct. 29-Nov. 1, in Orlando.

“We are honored to present such a wide-ranging group of authorities at this fall’s Expo, which we believe will be a pivotal event in this ‘new era’ of faith tourism,” said Kevin J. Wright, president of the World Religious Travel Association. “The Expo delegates will acquire key marketing intelligence and cutting edge sales strategies, as well as innovative product development ideas in the areas of pilgrimage, cruising, missions, leisure travel, adventure trips, faith-based safaris, volunteer vacations, and much more.”

Keynote speakers include:
• Maurice Zarmati, President, Costa Cruise Lines
• Steve Born, Vice President, Globus Family of Brands
• His Excellency Senator Akel E. Biltaji, Ambassador-at-Large and Chairman of the Tourism Committee, Upper House of Parliament, Jordan
• The Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, Bahamas Ministry of Tourism

The Educational Seminars and panelists at this first major international gathering of the $18 billion worldwide religious travel industry include:

Boardroom Insider: Current and future trends for faith tourism
Adam Leavitt, Vice President, Trafalgar Tours
Cherie Weinstein, Carnival Cruise Lines, Vice President – Groups Sales and Administration
Linville Johnson, Director of Religious Market, Bahamas Ministry of Tourism
Malia Asfour, Director, Jordan Tourism Board of North America
Jim Buddendorf, President, MTS Travel
Mike Cappodanno, Director, Switzerland Tourism
Tasoula Manaridis, Director North America, Cyprus Tourism
Honnie Korngold, President, Christian Travel Finder

Pilgrimages: What does today's faith traveler want?
Nick Mancino, Vice President, Group IST (Journeys Unlimited and Regina Tours)
Bob Faucett, Vice President, Unitours
Milanka M. Lachman, President, 206 Tours
Fuad Kattan, President, ACA Travel & Tourism (Bethlehem)
George Keenan, President, Rainbow Tour Turkey

Faith Cruising: Discover the number one vacation trend in today's religious market
Cherie Weinstein, Vice President – Groups Sales and Administration, Carnival Cruise Lines
Andy Christo, Vice President, Monarch Classic Cruises
Stacy Shaw, Director - Charter Sales, Royal Caribbean
Paul Holevas, President, Steps of Paul Coastal Cruises

How to build your faith travel program through mission trips & volunteer vacations
Jim Buddendorf, President, MTS Travel
Timothy Childs, Vice President, Raptim Travel
Bo McComas, President, World Mission Tours
Fran Lessans, President & CEO, Passport Health

How to promote the holy Land as a travel provider & group planner
Malia Asfour, Director, Jordan Tourism Board of North America
Arie Sommer, Commissioner North & South America, Israel Ministry of Tourism
Tasoula Manaridis, Director, Cyprus Tourism
ElSayed M. Khalifa, Consul-Director USA and Latin America, Egyptian Tourist Authority
George Tambakis, Director USA and Canada, Greek National Tourism Organization

Why we're expanding our religious market focus...and why you should too
Jim Kelly, Vice President, CIE Tours
John Klados, Vice President, Homeric Tours
Steven Ferry, National Group Sales Manager, Trafalgar Tours
Bryan Earley, National Group Sales Manager, Globus

Promoting new travel experiences for churches & religious groups
Jacob Kimbro, Manager New Business Development, Disney on Broadway
Judy Mizrachi, President, Women Walkers Travel
Dorothy Nasozi, Manager Director, Nissi Holidays (Uganda)
David Kizito, Managing Director, Cordial Tours and Travel (Tanzania)

Industry perspectives: How we are meeting the demands, growth & impact of faith tourism
Bob Hoelscher, President, National Tour Association (NTA)
Patti Free, Vice President, CCRA International

Marketing effectively and profitably to the faith tourism marketplace
James E. Wright, Vice President Marketing, World Religious Travel Association
Torre Ossmo, Vice President, Faithful Holidays (Mayflower Tours)
Metin Kazan, President, 7TUR
Ron Hermanson, Franchise Owner, SeaMaster Cruises
Colleen Roberts, National Account Manager, American Church Lists

PR & Advertising: Effectively engage the media to reach faith-based audiences
Christine Moore, President, Epiphany Media
Jeff Gayduk, President, Premier Tourism Marketing
Brian Jewell, Editor, Going on Faith
Raj Dayal, Managing Editor, Church Executive/Christian Travel & Cruise Guide

Product Development: How to develop a winning faith-based travel portfolio
Kevin J. Wright: World Religious Travel Association, President
Cindy Brodhecker: Faith Travel Development & Consulting, President

The WRTA Expo will feature two venues: The International Tradeshow and The Educational Conference. The combined event provides a one-stop opportunity for networking with more than 500 travel wholesalers, suppliers, destinations, agents and church travel planners to develop partnerships, develop new products and services, generate qualified leads and build long-term relationships.

The Expo will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando. The complete schedule is available at www.religioustravelexpo.com/Schedule.html.

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About the World Religious Travel Association (WRTA)
The World Religious Travel Association (WRTA) is the leading network for shaping, enriching, and expanding the $18 billion global faith tourism industry. WRTA exists to bring the travel trade and religious consumer together for the primary purpose of promoting and providing quality faith travel experiences around the globe. As the source and voice for the religious travel industry, WRTA provides its members opportunities to network, learn, contribute, and lead. WRTA embraces all segments of faith tourism: Pilgrimages, Leisure, Cruises, Events/Conventions, Missions, Retreats, Attractions, Family, Student/Youth, Adventure and Volunteer Vacations. To learn more about WRTA or to become a member, visit www.ReligiousTravelAssociation.com or contact WRTA at 1-800-657-1288 or 360-778-3047. To attend or exhibit at the World Religious Travel Expo, register online at www.ReligiousTravelExpo.com

Saturday, September 13, 2008

WRTA supports NTA's Call for Executive Office of Travel and Tourism

Call for Executive Office of Travel and Tourism Policy Gains Strong Momentum
NTA Gains Support of Three More Associations


LEXINGTON, Ky. — Three more travel and tourism associations have joined with the National Tour Association in its call for the creation of an executive office of travel and tourism policy. Uniting with NTA and the United States Tour Operators Association, the American Bus Association, the United Motorcoach Association and the World Religious Travel Association all have signed on their support.

“The momentum is growing as NTA and its allies call attention to the importance of an executive office of travel and tourism policy,” said NTA Chairman and CEO Bob Hoelscher, CTP. “This office will provide the United States with more coherent, dynamic, and world-leading travel and tourism policies generating excellent growth in this sector of the national economy.”
Victor Para, president and CEO of UMA noted that, “The entire industry needs to get behind this effort. Regardless of who the next U.S. president is, the tourism economy is vitally important to the interest of the entire country. The tourism economy deserves executive level attention and it is only appropriate to have someone in the White House designated accordingly.”
Kevin J. Wright, president of the World Religious Travel Association said his organization also is proud to support NTA’s call for an executive office of tourism. “The tremendous economic and goodwill benefits that tourism brings to the United States are vital to our country’s interests. With the presidential campaigns in full swing, now is the time to make our unified voice heard by the candidates — and America at large.”

The American Bus Association also gives its support to the mission, and ABA President and CEO Peter J. Pantuso said the organization is proud to be an active member of the coalition advocating the creation of an executive office of travel and Tourism policy. “On issues ranging from economic development to green tourism to security policy, motorcoaches are a critical component of America's mobility, and we will work vigorously with our coalition partners to help establish this new entity."

The National Tour Association is the preferred association in the tourism industry for packaged travel professionals. NTA's diverse membership and progressive nature make it an industry leader as the place to do business. NTA consistently seeks innovations for the services and business tools it provides to members, and the leadership keeps its fingers on the pulse of the ever-changing world. In turn, NTA members are some of the most creative in the dynamic travel industry. NTA membership represents 34 countries, and tour and travel

Historic World Religious Travel Expo Debuts Next Month

HISTORIC WORLD RELIGIOUS TRAVEL EXPO TO
WELCOME PARTICIPANTS FROM 30 COUNTRIES ON SIX CONTINENTS


Travel providers, tourist boards, and planners from 30-plus countries will gather next month in Orlando, Florida to participate in the first-ever global faith tourism tradeshow and convention. The World Religious Travel Expo & Educational Conference 2008 is expected to welcome 500 delegates, 100 exhibitors, and 50 tourism industry leader speakers.

Destinations, tour operators, cruise lines, attractions, hotel properties, and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land will be represented at this assembly of Who’s Who in the bustling $18 billion faith tourism industry. Travel agents and group planners will have an opportunity to network first-hand with the leading companies in religious travel, while also earning CEU’s by attending the many Expo educational seminars.

Exclusive to this event only, each Expo delegate will receive a Booklet of Special Offers worth thousands of dollars in FAM trips, bonus commissions, gifts, and prizes – all of which are provided by the exhibitors. The cost for a travel agent or group planner to attend is as low as $49. The World Religious Travel Expo will feature two venues: The International Tradeshow and The Educational Conference.

The event will be held Oct. 29-Nov. 1, 2008 at the Gaylord Palms Resort Hotel & Convention Center in Orlando (Florida), with a complimentary optional faith-based attractions excursion on Saturday, Nov. 1. For more information about the Expo or to register online, visit www.religioustravelexpo.com. Or call 1-800-657-1288 (ext. 101).

Thursday, September 11, 2008

Lourdes Pilgrimage: A Child's Vision, A Shrine to History

Lourdes pilgrimage: A child's visions, a shrine to history
By Susan Spano
Los Angeles Times

Website article: http://www.sltrib.com/faith/ci_10428719

SIDE COLUMN:
About 25 percent of American travelers are interested in taking a spiritually oriented vacation, a study last year by the U.S. Travel Industry Association showed. Increasingly, tour companies have begun offering religious cruises, package tours, pilgrimages and missionary travel.
The World Religious Travel Association, www.religioustravelassociation.com, a trade organization for the $18 billion-a-year faith travel industry, has an online directory to help religious travelers find the right tour company.

ARTICLE:
LOURDES, France - When Pope Benedict XVI visits this small town in the foothills of the French Pyrenees from Sept. 13 to 15, he will follow in the footsteps of millions of pilgrims who have come before him.
Like them, he will take Communion, drink from the holy spring and touch the stone at the base of a cliff by the Gave River, where heaven opened to a 14-year-old girl, known as Bernadette, who said she first saw the Virgin Mary there on Feb. 11, 1858. The pope will celebrate the 150th anniversary of St. Bernadette's apparitions, with a pilgrim's heart full of yearning for transformation.
Six million people visit Lourdes every year, including 100,000 volunteers and 80,000 ill and disabled pilgrims A group walks along the Stations of the Cross behind the grotto. (Susan Spano/Los Angeles Times)seeking cures for their afflictions or the strength to endure them. Since 1858, about 6,800 people have reported being cured at St. Bernadette's grotto, though the Roman Catholic Church has proclaimed only 67 of these to be miracles and hasn't recorded the number of spiritual healings said to have occurred at Lourdes.

Read the rest of the article at http://www.sltrib.com/faith/ci_10428719