Sunday, October 4, 2009

Cyprus tourism eyes options as temperatures inch higher

Read full story at http://www.mnn.com/earth-matters/climate-change/stories/cyprus-tourism-eyes-options-as-temperatures-inch-higher

The Mediterranean basin may need to shift its marketing focus into niche markets like cultural and religious tourism as its appeal as a sunny holiday destination diminishes.

Cyprus has a tourism intake of more than 2 million each year, attracted by its almost year-round sunshine and stunning beaches. The sector represents about 11 percent of its economy. But its key selling point, the sun, could be a malady if forecasts on changing weather patterns prove to be correct.

Industry stakeholders and scientists have launched a dialogue on how the tourism sector fits in to the changing weather landscape. That could include shifting marketing focus into niche markets like cultural and religious tourism.

No comments: