BY ERAN KETTER | JUN 03, 2009
Read the full story at http://www.travelvideo.tv/news/travel-industry-info/06-03-2009/marketing-in-times-of-financial-crisis-tourism-recovery-strategies-for-turbulent-times
A common believe among tourism professionals is that the financial crisis has damaged the entire tourism industry evenly. In contrast, a closer inspection of tourism news and statistics from the last 6 months indicates that this is not always the case. Hence, while some tourism segments were severely damaged, others are demonstrating unique stability and firmness. Taken together with past crisis situations, these cases can be induced into four tourism recovery strategies that can assist tourism professionals in developing and marketing better tourism products for these turbulent times.
Religious Tourism
A recent report from Rome, Italy, indicates that tourism to the Vatican City stayed the same in spite of the crisis. That, demonstrating the devotion of the religious target audience. Similarly, Israel focused on religious tourism to keep attracting visitors during the on-going conflict in the early 2000’s. Using the slogan: “Don’t let your soul wait any longer, come visit Israel”, the country successfully addressed a well-segmented target audience that is less vulnerable to crises situations.
Monday, June 8, 2009
Millions opt for religious tourism
Millions opt for religious tourism
6/6/2009
While there are no official statistics to confirm it, recent estimations have calculated that religious tourism in Portugal attracts several million tourists every year, generating around €700 million in revenue and representing 10 percent of the overall tourism in Portugal.
The lack of official figures is explained by the fact that ‘religious tourism’ (visits to places of religious interest) is not categorized as such, but is in fact classified as ‘cultural tourism’.
This has been criticized by researchers and tour operators who believe Portugal’s current Strategic Tourism Plan should be reformed to include an 11th tourism category, Religious Tourism.
Entities such as the Portuguese Tourist Board and the World Religious Travel Association (WRTA) have also complained about the lack of statistics relating purely to this sector in Portugal. Kevin Wright, head of the WRTA, said “there is no specific data relating to Portugal in this sector with the exception of those relating solely to visitors to the Fatima Sanctuary”.
On a global scale, every year between 300 and 330 million people embark on a religion-based trip, which overall generates revenue of between 15 and 18 billion euros.
Portugal is believed to generate around two percent of that traffic. Of the seven million people who visit Portugal for religious purposes, around five million of those head for Fátima.
Internationally, Lourdes, in France, is one of the main religious destinations, with six million visitors every year. However the record goes to Kumbha Mela (India), whose celebrations take place every 12 years and saw 75 million people gather in 2001
To read the full article visit http://www.the-news.net/cgi-bin/google.pl?id=1013-12
6/6/2009
While there are no official statistics to confirm it, recent estimations have calculated that religious tourism in Portugal attracts several million tourists every year, generating around €700 million in revenue and representing 10 percent of the overall tourism in Portugal.
The lack of official figures is explained by the fact that ‘religious tourism’ (visits to places of religious interest) is not categorized as such, but is in fact classified as ‘cultural tourism’.
This has been criticized by researchers and tour operators who believe Portugal’s current Strategic Tourism Plan should be reformed to include an 11th tourism category, Religious Tourism.
Entities such as the Portuguese Tourist Board and the World Religious Travel Association (WRTA) have also complained about the lack of statistics relating purely to this sector in Portugal. Kevin Wright, head of the WRTA, said “there is no specific data relating to Portugal in this sector with the exception of those relating solely to visitors to the Fatima Sanctuary”.
On a global scale, every year between 300 and 330 million people embark on a religion-based trip, which overall generates revenue of between 15 and 18 billion euros.
Portugal is believed to generate around two percent of that traffic. Of the seven million people who visit Portugal for religious purposes, around five million of those head for Fátima.
Internationally, Lourdes, in France, is one of the main religious destinations, with six million visitors every year. However the record goes to Kumbha Mela (India), whose celebrations take place every 12 years and saw 75 million people gather in 2001
To read the full article visit http://www.the-news.net/cgi-bin/google.pl?id=1013-12
Wednesday, June 3, 2009
New World Religious Travel Expo video released
WRTA just released its inspriational World Relgious Travel Expo video on YOU TUBE. It can be viewed at http://www.youtube.com/watch?v=c25vbpwqQ1o
Wednesday, April 29, 2009
Jordan hopes pilgrims will follow papal lead
Jordan hopes pilgrims will follow papal lead
The National - Abu Dhabi,United Arab Emirates
“In the coming months we are going to concentrate on the religious tourism in order to attract hundreds of thousands of pilgrims who can also benefit from ...
http://www.thenational.ae/article/20090429/FOREIGN/704289910/1011/ART
The National - Abu Dhabi,United Arab Emirates
“In the coming months we are going to concentrate on the religious tourism in order to attract hundreds of thousands of pilgrims who can also benefit from ...
http://www.thenational.ae/article/20090429/FOREIGN/704289910/1011/ART
Monday, April 13, 2009
Industry Leaders to Address Alternative Business Streams at Arabian Travel Market
Industry Leaders to Address Alternative Business Streams at Arabian Travel Market
While deteriorating global economic conditions look certain to dent the Middle East’s immediate inbound tourism growth, the burgeoning religious tourism sector – valued at $18billion per year - can play a decisive role in driving the region’s short-term industry revenues, says Kevin J Wright – President, World Religious Travel Association (WRTA).
The Middle East is already the world’s largest driver of religious travel, tourism and hospitality, with the sector fuelling the region’s current annual tourism growth of 11 percent per annum.
However, Wright insists specialist travel providers need to develop the best possible travel experiences to leverage income from the three billion people around the world who trace their religious roots and faiths to the Middle East.
“Religious tourism is recognised as one of the most resilient markets in the travel industry,” said Wright, who will conduct a seminar entitled ‘The New Era of Religious Tourism’ at May’s Arabian Travel Market - the Middle East’s premier travel and tourism event.
“Pilgrimages are not the sole driver of the religious market anymore and people of faith are increasingly seeking greater quality travel experiences across the full spectrum of sub-sectors which drive the industry,” he said.
“With more than 300 million global travellers annually, the faith-based travel and hospitality market provides destination management organisations, wholesalers, suppliers and travel agents unprecedented opportunities for new business avenues and clientele,” added Wright.
Saudi Arabia is the market’s primary driver, with the Islamic Hajj and Umrah pilgrimages seeing the Kingdom receive over six million worshipers annually.
“In Saudi Arabia alone the religious tourism industry generates an estimated US$7billion annually and with the market expecting 20 percent growth in the coming years, tour operators, hotels and airlines are already tailoring products to tap into the religious market,” said Wright.
However, he also identified Jordan and Palestine as growth markets: “Ninety-five percent of tourism in Palestine is religion-based, while Jordan is targeting tourism revenues of up to US$2.4billion, per year, by 2010 – over 60 percent higher than income generated in 2007.”
Iraq is also emerging as a serious player in the sector. Areas of religious significance, such as Najaf - home of the sacred shrine of the son-in-law of Prophet Mohammad (pbuh) – already welcomes eight million pilgrims a year, but a new airport will increase inbound capacity to over 20 million.
“Investment must not only be married to existing opportunities, it needs to be focused on surrounding infrastructures to ensure the increased visitors experience quality services at affordable prices,” said Wright.
Citing Abu Dhabi as an example of how feeder destinations can benefit from mass pilgrimages to Saudi, Iraq and other holy sites, Wright added: “Abu Dhabi International Airport handled nearly 15,000 Hajjes last year, which increased its passenger traffic rates to Saudi Arabia by 34.5 percent – the potential for everyone in the region to benefit is astounding.”
Mark Walsh, Group Exhibition Director, Reed Travel Exhibitions - organiser of Arabian Travel Market, which takes place from 5-8th May, 2009 at the Dubai International Convention & Exhibition Centre - said the need to examine robust tourism revenue streams would be critical in ensuring the industry weathers the current economic downturn.
“Our industry is changing and tour operators and travel companies need to examine alternative business avenues to increase profits during these challenging times. The religious tourism market is one such possibility and remains extremely relevant to Middle East based operations. Through these informed discussion sessions, exhibitors and visitors alike can better understand the business potential available to them.”
Wright is the latest speaker to be announced for Arabian Travel Market 2009’s expanded seminar programme, which will cover a wide-range of key trends and issues during the 16 sessions planned for the four day event.
Boasting a strong line-up of industry leaders, the seminars will examine trends such as the global cruise industry, its market potential and development of the cruise sector in Gulf region; recruitment and retention best practice in the hospitality sector; the outlook for the Gulf meetings industry and the future of air travel in the Middle East.
The online portal for Arabian Travel Market can be found at www.arabiantravelmarket.com. Signing up early will allow visitors to take advantage of extensive e-networking tools that will allow them to link up with the most relevant industry players to their business.
Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.
Visitor registration for Arabian Travel Market 2009 can be done through the show’s dedicated website on www.arabiantravelmarket.com/registertoday
While deteriorating global economic conditions look certain to dent the Middle East’s immediate inbound tourism growth, the burgeoning religious tourism sector – valued at $18billion per year - can play a decisive role in driving the region’s short-term industry revenues, says Kevin J Wright – President, World Religious Travel Association (WRTA).
The Middle East is already the world’s largest driver of religious travel, tourism and hospitality, with the sector fuelling the region’s current annual tourism growth of 11 percent per annum.
However, Wright insists specialist travel providers need to develop the best possible travel experiences to leverage income from the three billion people around the world who trace their religious roots and faiths to the Middle East.
“Religious tourism is recognised as one of the most resilient markets in the travel industry,” said Wright, who will conduct a seminar entitled ‘The New Era of Religious Tourism’ at May’s Arabian Travel Market - the Middle East’s premier travel and tourism event.
“Pilgrimages are not the sole driver of the religious market anymore and people of faith are increasingly seeking greater quality travel experiences across the full spectrum of sub-sectors which drive the industry,” he said.
“With more than 300 million global travellers annually, the faith-based travel and hospitality market provides destination management organisations, wholesalers, suppliers and travel agents unprecedented opportunities for new business avenues and clientele,” added Wright.
Saudi Arabia is the market’s primary driver, with the Islamic Hajj and Umrah pilgrimages seeing the Kingdom receive over six million worshipers annually.
“In Saudi Arabia alone the religious tourism industry generates an estimated US$7billion annually and with the market expecting 20 percent growth in the coming years, tour operators, hotels and airlines are already tailoring products to tap into the religious market,” said Wright.
However, he also identified Jordan and Palestine as growth markets: “Ninety-five percent of tourism in Palestine is religion-based, while Jordan is targeting tourism revenues of up to US$2.4billion, per year, by 2010 – over 60 percent higher than income generated in 2007.”
Iraq is also emerging as a serious player in the sector. Areas of religious significance, such as Najaf - home of the sacred shrine of the son-in-law of Prophet Mohammad (pbuh) – already welcomes eight million pilgrims a year, but a new airport will increase inbound capacity to over 20 million.
“Investment must not only be married to existing opportunities, it needs to be focused on surrounding infrastructures to ensure the increased visitors experience quality services at affordable prices,” said Wright.
Citing Abu Dhabi as an example of how feeder destinations can benefit from mass pilgrimages to Saudi, Iraq and other holy sites, Wright added: “Abu Dhabi International Airport handled nearly 15,000 Hajjes last year, which increased its passenger traffic rates to Saudi Arabia by 34.5 percent – the potential for everyone in the region to benefit is astounding.”
Mark Walsh, Group Exhibition Director, Reed Travel Exhibitions - organiser of Arabian Travel Market, which takes place from 5-8th May, 2009 at the Dubai International Convention & Exhibition Centre - said the need to examine robust tourism revenue streams would be critical in ensuring the industry weathers the current economic downturn.
“Our industry is changing and tour operators and travel companies need to examine alternative business avenues to increase profits during these challenging times. The religious tourism market is one such possibility and remains extremely relevant to Middle East based operations. Through these informed discussion sessions, exhibitors and visitors alike can better understand the business potential available to them.”
Wright is the latest speaker to be announced for Arabian Travel Market 2009’s expanded seminar programme, which will cover a wide-range of key trends and issues during the 16 sessions planned for the four day event.
Boasting a strong line-up of industry leaders, the seminars will examine trends such as the global cruise industry, its market potential and development of the cruise sector in Gulf region; recruitment and retention best practice in the hospitality sector; the outlook for the Gulf meetings industry and the future of air travel in the Middle East.
The online portal for Arabian Travel Market can be found at www.arabiantravelmarket.com. Signing up early will allow visitors to take advantage of extensive e-networking tools that will allow them to link up with the most relevant industry players to their business.
Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.
Visitor registration for Arabian Travel Market 2009 can be done through the show’s dedicated website on www.arabiantravelmarket.com/registertoday
Tuesday, November 4, 2008
Faith Tourism takes center stage of global travel industry
Inaugural World Religious Travel Expo Brings Several “Firsts,” including Unprecedented Panel
of Tourism Officials from Palestine, Israel, Jordan & Egypt that Signals Greater Holy Land Tourism Co-Op
LITTLETON, Colorado (Nov. 4, 2008) – The inaugural World Religious Travel Expo and Educational Conference concluded Saturday after a week of “firsts” – the tourism minister of Palestine made her first foray into a North American trade show, marketing holy sites such as Bethlehem and Nazareth; participants from 30 countries on six continents gathered for the first large-scale gathering to promote and develop the $18 billion worldwide faith tourism industry; and WRTA announced that its second annual expo would be held next November in conjunction with the 2009 National Tour Association (NTA) annual convention.
“Faith tourism is no longer a niche, but a full-blown industry,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “The tremendous response from global tourism leaders and organizations to our first trade show and conference clearly demonstrates that our partners around the world are committed to developing and promoting meaningful products and services that meet the needs of today’s faith-based travelers.”
Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land were represented at this assembly of global leaders in the religious travel industry. Keynote speakers included the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests included Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism (IMOT).
According to Daibes, the Palestinian tourism minister, the WRTA Expo marked her “first step in positioning Palestine as part of the Holy Land.” ACA Travel and Tourism, a private Bethlehem-based faith travel company that operates tours in Jordan, Israel and Palestine, had a booth at the WRTA Expo, a first American trade presence for any private tourism enterprise from Bethlehem.
During a panel Friday moderated by Malia Asfour, director of the Jordan Tourism Board of North America, Palestine’s Daibes and Israel’s Sommer explained that the Holy Land has welcomed travelers for more than two thousand years and hospitality lies at the core of the region’s heritage. Both officials also stated that 2008 is serving as one of the best years ever on record for visitors to the Holy Land. Asfour, who has promoted Jordan to North Americans since 1998, called the panel groundbreaking because it marked the first time that officials from all areas of the Holy Land – Israel, Palestine, Jordan and Egypt – have come together to promote the region to the North American travel industry. Asfour congratulated Wright for doing what no travel official had done before – and commented that the WRTA Expo could mark the beginning of a new era of cooperation and promotion of the Holy Land to travelers from North America.
Other highlights of the WRTA Expo:
• Vanderpool-Wallace, tourism minister of the Bahamas, reminded participants that his country was founded by people seeking religious tolerance and freedom, so it is only natural that faith-based travelers would be attracted to the people and culture of the Bahamas. The Caribbean nation, a popular destination for faith-based cruises and conferences, has the only tourism ministry in the world with a full-time religious travel department in North America, headed by deputy director Linville Johnson.
• Biltaji, often described as the godfather of Jordanian tourism, shared an update on the Abraham Path Initiative, a route of tourism that retraces the journey made by Abraham (Ibrahim) through the heart of the Middle East some four thousand years ago. Biltaji, a board member of the International Institute for Peace through Tourism (IIPT), told the Expo audience that a walking segment of the Jordanian portion of the path (near the ancient birthplace of the prophet Elijah) is complete. A film on the project can be viewed at http://www.abrahampath.org/video_friend.php. The network of trails is scheduled to open slowly over the next several years. Biltaji explained that such an undertaking needs the support of the entire global faith tourism industry. He emphasized the benefits of the path -- sustainable tourism, inter-cultural and inter-religious understanding. (Three and a half billion people — over half the human family — trace their history or faith back to Abraham, considered the father of monotheism. The Abraham Path honors this shared cultural heritage by linking together into a single itinerary of outstanding interest and beauty of the ancient sites associated with Abraham and his family.)
• The Mexico Tourism Board, which estimates that religious travel will account for twenty percent of its 2008 foreign arrivals, presented a lively display of Mexican culture, history and religious products, including the Basilica of our Lady of Guadalupe, its most visited Catholic sanctuary, which drew more than 14 million visitors in 2006.
Expo participants had access to workshops and presentations on the entire spectrum of faith-based tourism, which today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo showed the diversity of the faith tourism industry. Alongside overtly religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, were those with a less obvious connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Mexico, Romania, Korea, Jamaica, Bermuda and Bahamas tourism ministries
• Condor Verde Travel (Mexico and Venezuela)
More than 500 participants attended the historic event, held Oct. 29-Nov. 1 at the Gaylord Palms Resort and Convention Center in Orlando. Expo delegates said they were impressed with the professionalism of the event, the quality of exhibitors and attendees, and the business opportunities the event fostered:
• “It was truly a first class event- from your pick of convention centers, to the amazing food, to the wonderful panel discussions and break-out sessions and everything else that went into the 3-day Expo. The expo proved to be very enlightening for me, learning so much about faith based travel, and the travel industry in and of itself. I met a great group of people who shared some valuable information with me. It was also a success from a business point of view since I believe I generated a lot of excitement about my hiking tours to Israel.” – Judy Mizrachi, President, Women Walkers
• “I just returned from the World Religious Travel Expo and Educational Conference in Orlando, organized by Mr. Kevin J. Wright and his wonderful team. As an exhibitor I was most impressed with the exceptional services provided to everyone attending, the attention to detail, how true the show was to its faith-based focus etc. This list could go on forever. I highly recommend the World Religious Travel Association; I am surely looking forward to continuing our cooperation.” – Sandra Weinacht, CEO, Incantato Tours & Concert Management
• “Thank you so much for putting together a great conference for everyone in the faith-based travel industry! I had a great time, made many contacts and learned a lot in the seminars! I truly appreciate all the work that you put into the event. I especially appreciate the matchmaking list. It will allow me to follow up with new contacts and friends much more easily now that the conference is over.” - Tracie R. Heidt, Executive Director, Stellaris Christian Study Abroad
• “The Expo and conference was a wonderful way to introduce everyone to the power of the Faith Tourism market.” – Bill Lawrence, Director, Supplier Strategies, CCRA International, Inc.
Next year’s Expo will be held in Reno, Nevada in conjunction with the annual convention of the National Tour Association (NTA). Currently, 35 percent of NTA operators offer religious tour products, and NTA and WRTA seek to expand the overall growth of faith tourism by bringing both memberships opportunities for education and professional development.
The WRTA Expo is the brainchild of Wright, an award-winning author of several religious travel guidebooks who founded WRTA in January, 2007. His latest book, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. An updated version of his popular “Europe’s Monastery & Convent Guesthouses” was released Nov. 1 by Liguori Publications.
The WRTA Expo was the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.
of Tourism Officials from Palestine, Israel, Jordan & Egypt that Signals Greater Holy Land Tourism Co-Op
LITTLETON, Colorado (Nov. 4, 2008) – The inaugural World Religious Travel Expo and Educational Conference concluded Saturday after a week of “firsts” – the tourism minister of Palestine made her first foray into a North American trade show, marketing holy sites such as Bethlehem and Nazareth; participants from 30 countries on six continents gathered for the first large-scale gathering to promote and develop the $18 billion worldwide faith tourism industry; and WRTA announced that its second annual expo would be held next November in conjunction with the 2009 National Tour Association (NTA) annual convention.
“Faith tourism is no longer a niche, but a full-blown industry,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “The tremendous response from global tourism leaders and organizations to our first trade show and conference clearly demonstrates that our partners around the world are committed to developing and promoting meaningful products and services that meet the needs of today’s faith-based travelers.”
Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land were represented at this assembly of global leaders in the religious travel industry. Keynote speakers included the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests included Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism (IMOT).
According to Daibes, the Palestinian tourism minister, the WRTA Expo marked her “first step in positioning Palestine as part of the Holy Land.” ACA Travel and Tourism, a private Bethlehem-based faith travel company that operates tours in Jordan, Israel and Palestine, had a booth at the WRTA Expo, a first American trade presence for any private tourism enterprise from Bethlehem.
During a panel Friday moderated by Malia Asfour, director of the Jordan Tourism Board of North America, Palestine’s Daibes and Israel’s Sommer explained that the Holy Land has welcomed travelers for more than two thousand years and hospitality lies at the core of the region’s heritage. Both officials also stated that 2008 is serving as one of the best years ever on record for visitors to the Holy Land. Asfour, who has promoted Jordan to North Americans since 1998, called the panel groundbreaking because it marked the first time that officials from all areas of the Holy Land – Israel, Palestine, Jordan and Egypt – have come together to promote the region to the North American travel industry. Asfour congratulated Wright for doing what no travel official had done before – and commented that the WRTA Expo could mark the beginning of a new era of cooperation and promotion of the Holy Land to travelers from North America.
Other highlights of the WRTA Expo:
• Vanderpool-Wallace, tourism minister of the Bahamas, reminded participants that his country was founded by people seeking religious tolerance and freedom, so it is only natural that faith-based travelers would be attracted to the people and culture of the Bahamas. The Caribbean nation, a popular destination for faith-based cruises and conferences, has the only tourism ministry in the world with a full-time religious travel department in North America, headed by deputy director Linville Johnson.
• Biltaji, often described as the godfather of Jordanian tourism, shared an update on the Abraham Path Initiative, a route of tourism that retraces the journey made by Abraham (Ibrahim) through the heart of the Middle East some four thousand years ago. Biltaji, a board member of the International Institute for Peace through Tourism (IIPT), told the Expo audience that a walking segment of the Jordanian portion of the path (near the ancient birthplace of the prophet Elijah) is complete. A film on the project can be viewed at http://www.abrahampath.org/video_friend.php. The network of trails is scheduled to open slowly over the next several years. Biltaji explained that such an undertaking needs the support of the entire global faith tourism industry. He emphasized the benefits of the path -- sustainable tourism, inter-cultural and inter-religious understanding. (Three and a half billion people — over half the human family — trace their history or faith back to Abraham, considered the father of monotheism. The Abraham Path honors this shared cultural heritage by linking together into a single itinerary of outstanding interest and beauty of the ancient sites associated with Abraham and his family.)
• The Mexico Tourism Board, which estimates that religious travel will account for twenty percent of its 2008 foreign arrivals, presented a lively display of Mexican culture, history and religious products, including the Basilica of our Lady of Guadalupe, its most visited Catholic sanctuary, which drew more than 14 million visitors in 2006.
Expo participants had access to workshops and presentations on the entire spectrum of faith-based tourism, which today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo showed the diversity of the faith tourism industry. Alongside overtly religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, were those with a less obvious connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Mexico, Romania, Korea, Jamaica, Bermuda and Bahamas tourism ministries
• Condor Verde Travel (Mexico and Venezuela)
More than 500 participants attended the historic event, held Oct. 29-Nov. 1 at the Gaylord Palms Resort and Convention Center in Orlando. Expo delegates said they were impressed with the professionalism of the event, the quality of exhibitors and attendees, and the business opportunities the event fostered:
• “It was truly a first class event- from your pick of convention centers, to the amazing food, to the wonderful panel discussions and break-out sessions and everything else that went into the 3-day Expo. The expo proved to be very enlightening for me, learning so much about faith based travel, and the travel industry in and of itself. I met a great group of people who shared some valuable information with me. It was also a success from a business point of view since I believe I generated a lot of excitement about my hiking tours to Israel.” – Judy Mizrachi, President, Women Walkers
• “I just returned from the World Religious Travel Expo and Educational Conference in Orlando, organized by Mr. Kevin J. Wright and his wonderful team. As an exhibitor I was most impressed with the exceptional services provided to everyone attending, the attention to detail, how true the show was to its faith-based focus etc. This list could go on forever. I highly recommend the World Religious Travel Association; I am surely looking forward to continuing our cooperation.” – Sandra Weinacht, CEO, Incantato Tours & Concert Management
• “Thank you so much for putting together a great conference for everyone in the faith-based travel industry! I had a great time, made many contacts and learned a lot in the seminars! I truly appreciate all the work that you put into the event. I especially appreciate the matchmaking list. It will allow me to follow up with new contacts and friends much more easily now that the conference is over.” - Tracie R. Heidt, Executive Director, Stellaris Christian Study Abroad
• “The Expo and conference was a wonderful way to introduce everyone to the power of the Faith Tourism market.” – Bill Lawrence, Director, Supplier Strategies, CCRA International, Inc.
Next year’s Expo will be held in Reno, Nevada in conjunction with the annual convention of the National Tour Association (NTA). Currently, 35 percent of NTA operators offer religious tour products, and NTA and WRTA seek to expand the overall growth of faith tourism by bringing both memberships opportunities for education and professional development.
The WRTA Expo is the brainchild of Wright, an award-winning author of several religious travel guidebooks who founded WRTA in January, 2007. His latest book, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. An updated version of his popular “Europe’s Monastery & Convent Guesthouses” was released Nov. 1 by Liguori Publications.
The WRTA Expo was the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.
Friday, October 24, 2008
Global Travel Industry Shines Spotlight on Faith Tourism
GLOBAL TRAVEL INDUSTRY SHINES SPOTLIGHT ON FAITH TOURISM
DURING DIM ECONOMIC TIMES
World Religious Travel Expo Draws Participants from 30 Countries, 6 continents to Orlando
LITTLETON, Colorado (October 27, 2008) – Faith-based travel has made believers out of tourism leaders from around the world – as travel officials, providers and planners from 30 countries on six continents will gather in Orlando, Oct. 29-Nov. 1, for the inaugural World Religious Travel Expo and Educational Conference. Although religious travel is one of the oldest forms of tourism, dating back to ancient times, the expo will be the first global marketplace gathering ever to take place.
The expo comes in the same month that the comic documentary “Religulous” fills screens with Bill Maher traveling the globe to challenge the validity of various faiths. Proof that despite its detractors, religion is not only relevant to people – it is vital. In fact, religious travel is so hot right now that the travel industry looks to capitalize on it while other parts of the travel sector have gone cold during the current economic downturn.
Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land will be represented at this assembly of global leaders in the $18 billion faith tourism industry. Keynote speakers include the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests include Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism.
“Faith tourism has evolved to the point where a gathering of this magnitude is necessary for the industry to respond to the needs of today’s faith-based consumers,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “Our global partners recognize that – just as in music, books and film – contemporary religious consumers represent tremendous market potential for travel organizations willing to provide meaningful products and services that meet their specific needs. With its wide variety of travel experiences and attractions that draw thousands of faith-based groups each year, Central Florida is the ideal destination to launch this inaugural Expo.”
Faith-based tourism today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo show the diversity of the faith tourism industry. Alongside obvious religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, are those with a less overt connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Romanian Tourist Office
• Korea Tourism Organization
• Jamaica, Bermuda and Bahamas Ministry of Tourism
• Condor Verde Travel (Mexico and Venezuela)
The gathering will bring the world of faith tourism to the Gaylord Palms Resort Hotel & Convention Center, in the heart of the Orlando/Kissimmee tourism hub.
"The Kissimmee area and the Osceola County tourism community feel blessed to host WRTA's first-ever gathering of faith-based tourism professionals,” said Tom Lang, director of the Kissimmee Convention and Visitors Bureau. “Our hope is that every conference and tradeshow participant will feel welcome in our community, and that they will find time to avail themselves of our area's natural and man-made sanctuaries."
Participants will have the option to visit Orlando’s own Holy Land Experience, WordSpring Discovery Center and the master studio of The JESUS Film Project during a special excursion led by Wright, the award-winning author of several religious travel guidebooks. His latest, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. And an updated version of his popular “Europe’s Monastery & Convent Guesthouses” is due out in November by Liguori Publications.
The WRTA Expo is the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.
An estimated 500 participants are expected at the historic event.
For more information, including the schedule and complete list of exhibitors and speakers, visit www.religioustravelexpo.com.
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DURING DIM ECONOMIC TIMES
World Religious Travel Expo Draws Participants from 30 Countries, 6 continents to Orlando
LITTLETON, Colorado (October 27, 2008) – Faith-based travel has made believers out of tourism leaders from around the world – as travel officials, providers and planners from 30 countries on six continents will gather in Orlando, Oct. 29-Nov. 1, for the inaugural World Religious Travel Expo and Educational Conference. Although religious travel is one of the oldest forms of tourism, dating back to ancient times, the expo will be the first global marketplace gathering ever to take place.
The expo comes in the same month that the comic documentary “Religulous” fills screens with Bill Maher traveling the globe to challenge the validity of various faiths. Proof that despite its detractors, religion is not only relevant to people – it is vital. In fact, religious travel is so hot right now that the travel industry looks to capitalize on it while other parts of the travel sector have gone cold during the current economic downturn.
Destinations, tour operators, cruise lines, attractions, hotel properties, travel suppliers and a host of other providers and planners from Africa, the Americas, Asia, Australia, the Caribbean, Europe and the Holy Land will be represented at this assembly of global leaders in the $18 billion faith tourism industry. Keynote speakers include the Honorable Vincent Vanderpool-Wallace, Minister of Tourism and Aviation, the Bahamas Ministry of Tourism; the Honorable Akel E. Biltaji, Jordan’s Ambassador-at-Large for Tourism and Special Advisor to His Majesty King Abdullah II; Maurice Zarmati, President, Costa Cruise Lines; and Steve Born, Vice-President, Globus Family of Brands. Other dignitaries and special guests include Dr. Khouloud Daibes, Minister of Tourism and Antiquities, Palestine; David Pereira Catarino, Mayor of Ourém (Fatima), Portugal; and Arie Sommer, Tourism Commissioner for North and South America, Israel Ministry of Tourism.
“Faith tourism has evolved to the point where a gathering of this magnitude is necessary for the industry to respond to the needs of today’s faith-based consumers,” said Kevin J. Wright, president of the World Religious Travel Association (WRTA), host of the event. “Our global partners recognize that – just as in music, books and film – contemporary religious consumers represent tremendous market potential for travel organizations willing to provide meaningful products and services that meet their specific needs. With its wide variety of travel experiences and attractions that draw thousands of faith-based groups each year, Central Florida is the ideal destination to launch this inaugural Expo.”
Faith-based tourism today is more than just pilgrimages – it attracts travelers on cruises, volunteer vacations, adventure trips (even African safaris), leisure vacations, conferences and events, such as the World Youth Day, one of the largest gatherings of any kind. The exhibitors and products at the WRTA Expo show the diversity of the faith tourism industry. Alongside obvious religious travel suppliers such as the tourism ministries of Egypt, Greece, Cyprus, Jordan, Palestine, and Israel, are those with a less overt connection, such as:
• EcoAndes Travel, Ecuador (Adventure tours in South America)
• Nissi Holidays, Uganda; Cordial Tours and Travel Services, Tanzania (Africa safari operators)
• Romanian Tourist Office
• Korea Tourism Organization
• Jamaica, Bermuda and Bahamas Ministry of Tourism
• Condor Verde Travel (Mexico and Venezuela)
The gathering will bring the world of faith tourism to the Gaylord Palms Resort Hotel & Convention Center, in the heart of the Orlando/Kissimmee tourism hub.
"The Kissimmee area and the Osceola County tourism community feel blessed to host WRTA's first-ever gathering of faith-based tourism professionals,” said Tom Lang, director of the Kissimmee Convention and Visitors Bureau. “Our hope is that every conference and tradeshow participant will feel welcome in our community, and that they will find time to avail themselves of our area's natural and man-made sanctuaries."
Participants will have the option to visit Orlando’s own Holy Land Experience, WordSpring Discovery Center and the master studio of The JESUS Film Project during a special excursion led by Wright, the award-winning author of several religious travel guidebooks. His latest, “The Christian Travel Planner,” (released 2008 by Thomas Nelson) is the most comprehensive guidebook ever published on faith-based travel. And an updated version of his popular “Europe’s Monastery & Convent Guesthouses” is due out in November by Liguori Publications.
The WRTA Expo is the official kick-off of “The Year of Faith Tourism.” Serving as a special time set aside for the promotion of and participation in travel by people of faith, the purpose and goals of the yearlong celebrations and activities are: (1) Highlight the New Era of Faith Tourism. (2) Increase the awareness of the personal and communal benefits of Faith Tourism. (3) Contribute to the overall growth and health of the global economy, travel industry, and individual travel providers.
An estimated 500 participants are expected at the historic event.
For more information, including the schedule and complete list of exhibitors and speakers, visit www.religioustravelexpo.com.
###
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