Read full story at http://www.hoteliermiddleeast.com/article-5817-doing-jordan-justice/
As mentioned by Herzog, Jordan is focused on developing alternative tourism streams. Under the National Tourism Strategy, which was developed with the assistance of United States Agency for International Development (USAID), Jordan was well-advised to focus on niche hospitality offerings to target religious-, eco-, adventure- and cultural- tourists, who consistently spend more and in turn enjoy an enhanced visitor experience, reports Euromonitor.
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