Wednesday, August 26, 2009

Africa Travel Association (ATA) & WRTA Renew Partnership

NEW YORK, New York, August 24, 2009 – The Africa Travel Association (ATA) and the World
Religious Travel Association (WRTA) announced today the continuation of their partnership
agreement, aiming to support both organizations’ endeavors in the promotion of religious travel
trade.

“The Africa Travel Association (ATA) is excited to work with the World Religious Travel
Association (WRTA) to promote faith-based tourism to Africa,” said ATA Executive Director,
Edward Bergman. “Religious tourism is certainly a growing niche market for travelers to the
African continent and the partnership with WRTA will help us educate our membership on faithbased tourism opportunities.”

According to WRTA, religious travel and hospitality opportunities can be found across Africa in
four main ways: visiting a religious destination; attending a religious gathering; traveling for
missionary or humanitarian purposes; or leisure traveling with fellowship intent.

“Faith-based tourism attracts 300 million travelers worldwide, who spend $18 billion annually,”
said Kevin J. Wright, WRTA President. “We look forward to once again working with ATA,
especially as Africa has long served as a top destination for people of faith. In fact, among the
wide variety of travel experiences the continent offers, faith-based African safaris are quickly
becoming one of the most popular new trends in religious travel today.”

Under the new partnership agreement, ATA and its members will participate in the WRTA World Religious Travel Expo and Educational Conference to be held from November 14-16, 2009 in Reno, Nevada. WRTA will participate in ATA events in the United States and Africa, including ATA’s 35th Annual Congress to be held in The Gambia in May 2010.
About the Africa Travel Association (ATA).

The Africa Travel Association (ATA) was established as an international travel industry trade
association in 1975. ATA’s mission is to promote travel, tourism and transport to and within
Africa, and to strengthen intra-Africa partnerships. As the world’s premier travel industry trade association, ATA provides services to a broad range of members including: tourism, diaspora,
culture, and sports ministers, tourism boards, airlines, hoteliers, travel agents, tour operators,
travel trade media, public relations firms, consulting companies, non-profit organizations,
businesses, small and medium-sized enterprises, and other organizations engaged in tourism
promotion. For more information, visit www.africatravelassociaton.org or call +1.212.447.1357.

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