Thursday, September 24, 2009

Release- World Religious Travel Expo Provides an Opportunity to Increase Revenues Twelve-fold and Profits Four-fold

World Religious Travel Expo Provides an Opportunity
to Increase Revenues Twelve-fold and Profits Four-fold

LEXINGTON, Ky. (September 24, 2009) – Numbers don’t lie. A landmark study finds that for every dollar invested in travel for face-to-face meetings, companies can expect an average twelve-fold increase ($12.50) in revenues and four-fold increase ($3.80) in new profits. The World Religious Travel Expo 2009 is no exception as the tradeshow presents travel providers an opportunity to dramatically increase their revenues and profits in the $18 billion faith-based travel and hospitality industry.
The study commissioned by the U.S. Travel Association and completed by global research firm Oxford Economics, shows measurable negative impacts of cutting business travel and trade show attendance from the budget:
» The average business in the U.S. would forfeit 17% of its profits in the first year by eliminating business travel
» It would take three years to recover those lost profits

“These statistics clearly demonstrate the immense value of attending tradeshows, but even more, confirm once and for all the return on investment provided to conference attendees,” said Kevin J. Wright, WRTA president. “This is all the more important in the burgeoning religious travel industry, where doing business face-to-face is simply expected in this marketplace. The World Religious Travel Expo features the premier venue for buying, selling and discovering new suppliers/product ideas in faith tourism.”

The WRTA Expo is positioned to provide delegates an even higher ROI, especially when taking into account the exceptional rates to attend the Expo, as well as the very affordable overnight hotel rates. Travel agents pay just $35 (for WRTA Members) and $85 (for non-WRTA Members) to attend the World Religious Travel Expo, which includes meal functions, tradeshow floor access, educational seminars, and entertainment events. Hotel rates at the official Expo host hotel (Atlantis Resort and Spa) in Reno, Nevada, begin at just $59 per night.

WRTA is currently taking registrations for the Word Religious Travel Expo & Educational Conference 2009, which will be held November 14-16, 2009, at the Reno-Sparks Convention Center in Reno, Nevada (USA). Serving as the most important meeting and tradeshow in the religious travel and hospitality industry, the event is expected to once again draw hundreds of tourism organizations, travel professionals, agents, and group planners from 30-plus countries.
A new highlight for the Expo includes co-locating with the National Tour Association Convention ‘09, offering members of both associations unprecedented opportunities for business growth, networking and access to new market opportunities.
For more information about attending or exhibiting at the World Religious Travel Expo, contact WRTA at: 888-255-WRTA (9872) or +1-859-219-3529

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